Quite frankly when I picked up this bag of Beer Chips from Cost Plus World Market I figured they were going to be a novelty item. They were going to taste hideously bad, or they would just taste just like regular plain chips. But beer flavored potato chips sounded like the perfect item to bring to a Super Bowl party so I threw a bag in the cart.
And these Beer Chips surprised me. They were actually pretty good. And they really do have a beer taste to them (slight but it's there). It's almost a sweet taste (probably the honey added to the seasoning). My friends were pretty reluctant to try them, but every single one said that yes, they tasted like beer and yes, they'd like a second chip.
The chips are "kettle" style which means they are a bit thicker than normal (makes for great dipping). Beer Chips do not contain alcohol and as their packaging says "They will not impair your ability to drive, but they will make you the life of the party." The Beer Chips company also makes Margarita Chips (salt and lime flavored kettle chips); Hot Potato Chips (spicy Bloody Mary flavor); Buffalo Wing (Buffalo Wing flavor); and Tavern Style (Seasoned). There are also Beer Chip girls but if you want to know more about them, go find them yourself. The copy on the bag is pretty funny, so if you buy some Beer Chips, be sure to read the packaging.
Beer Chips are not a new product, I guess they've been around for years. Not sure why I've never heard of them...because...well....Beer Chips! I bought these at Cost Plus World Market for $3.99. I understand they are selling at Sam's Clubs and Target (though I can't seem to find out if this is country wide or specific areas-I've sent them an e-mail to ask).
UPDATE: Per Nikki from KLN Family Brands who make Beer Chips they were placed in Targets country wide in the See Spot Save section in the front of the stores in the bins.
I think these would be fun chips to bring to a party. I'd have no problem eating a bag of these while sipping a brewski, especially in hot weather (that would be if I really drank beer). But in all honestly, I'm a chip person...I can eat pretty much any kind or flavor or potato chips.
I give Beer Chips on this Tuesday Taste Test a YES, I'd buy them again.